Have you ever posted a question to a newsgroup and received a helpful response?

Has a teacher ever spent some extra time with you or your child?

Are these everyday occurrences becoming more or less common in modern society?

My own experience suggests that doctors, nurses, teachers, journalists, and even open-source programmers have become less willing or able to create such personalized experiences.  I do believe that most people want to provide a very high level of caring and compassionate service, but they find themselves under increasing pressure to “save time” even as the complexity and difficulty of their jobs continues to increase.  Modern society sacrifices personalized care on the altar of efficiency.

It doesn’t have to be this way.  Instead of paying people based on the time they spend, we could figure out ways to pay them based on the quality of the experiences they create.  Suppose, for example, that the pay for a social service worker or a customer support person was directly tied to the feedback from the people they assist.

We already do this to some extent.  In many regions, waiters and waitresses earn tips that depend in part on the dining experience of the patrons and in part on local customs or expectations.

From society’s point of view, reward and good service is a means to an end.  The end should be allocating knowledge and resources to create the best experiences (the most “value”) for members of the society.   Doing that probably requires more than simply making pay dependent upon feedback.  We should go a step further to ensure that the feedback mechanisms result in better pairings between providers and clients.  For example, visual learners might do better with visually oriented teachers and vice versa.

To achieve better pairings, we could do a few things:

  • make the feedback public so that (potential) clients can make more informed decisions when seeking services
  • likewise provide reliable information about clients to providers in advance
  • give both providers and clients a choice in pairings

What does it mean to “give providers and clients a choice”?  There are several answers to this question.  One method used in matching medical students to residency training positions involves students selecting 3 or 4 preferred locations and then the providers “choosing” students through a matching process.  Two sided auctions, where clients and providers “negotiate” a price would be another example.  Something like this already goes on in online groups where people with a question post it to the list and other people (“the providers”) choose which questions they want to answer.  Yahoo Answers and others have experimented with this method where the poster adds a dollar amount they are willing to pay for an answer to the question.

At the UnaMesa Association, the problem of rewarding good services affects us directly.  As part of serving the community, UnaMesa Associates often answer questions and provide other assistance through online groups.  Unfortunately, currently we have no principled method for gauging the value of the assistance being provided.  This means that decisions often come down to very rough guesses about what we could do to best serve the community.  Should we spend more time answering community questions or should we spend more effort on developing new features?  Which features should we add?  Who could we serve better?

In an effort to do better, we’re starting a little experiment in getting feedback from community members who have been assisted by UnaMesa Associates.  This will be an optional feedback form for those who have received help.  Unlike most such surveys, we plan to use this feedback to partially determine compensation to be paid to the associate.  Furthermore, we’re not limiting the feedback just to current associates, but allowing people to provide feedback on help received from others who may or may not be affiliated with the UnaMesa Association.  If and when these people become affiliates of the association, they will be eligible for “back pay” based on such feedback.

In addition to simple feedback, we also allow people to donate money to those who have helped them.  These tax deductible (in the US) donations will go directly to support the designated associate in addition to the funds provided by the UnaMesa Association.  Over time we hope this process helps us to serve the community better.

Here are a few things we expect might happen:

  • Associates will include “How’s my driving” style tag lines that invite people to give feedback on the help they receive
  • Associates will be more likely to help people who have provided feedback in the past, and even more likely to help people who have donated
  • Community members may start tailoring their request to specific associates who have received good feedback (all feedback will be aggregated and posted on a regular basis)
  • As a group we’ll see what types of questions and help generate the most positive feedback and factor that into future decisions about where to spend UnaMesa resources.

You can see our initial attempt on the UnaMesa support wiki: http://support.unamesa.org/FeedbackForm

Of course, we all recognize that money isn’t everything.  Society has also found ways to reward good service in addition to base pay.  Doctors enjoy a certain level of prestige, organizations recognize excellent teaching through awards, and answering questions on a newsgroup and other altruistic acts can boost your reputation both online and offline.

Yet these ad hoc methods don’t provide much help when it comes down to allocating resources on a daily, quarterly, and annual basis.  We hope to find methods that really do change the system and, for example, encourage students and teachers to form mentoring relationships that go beyond standardized testing.  If you know of other approaches worth considering, please provide a link in the comments.  We’d really love to find something that works.